Pharrell x adidas Tennis HU Release

Project Description

EVENT : Pharrell x adidas Tennis HU Private Launch Party

WHO : Key NYC Influencers, friends and family of Adidas & BBC

DATE : Friday, May 5th, 2017

LOCATION : Billionaire Boys Club Flagship Store, Mercer Street, NYC

CHALLENGE : To design & produce a powerful product launch event within 5 days.


DJUSA has produced a number of unique experiences for Adidas over the past 5 years. This event was a little different since it was our first time working with hosts Billionaire Boys Club. The objective was to showcase the Pharrell x adidas Tennis HU release while delivering a VIP customer experience.


DJUSA produced every detail of the event including but not limited to :
-Full champagne bar with branded cups, servers and a bespoke mirrored bar to match the space.
-Table Tennis for the back room with branded paddles & balls.
-Branded tennis balls to serve as a conversation piece & takeaway for attendees.
-High quality Italian sound system to deliver the sound track provided by EIN talent DJ Stretch Armstrong.
-Tufted Leather DJ Booth.
-Security Detail.
-Full event staff including head producer, assistant producer and production team.
-Photography & Cinematography services.